ANNA ETTER is a Vienna-based female fashion brand specializing in timeless functional pieces that can be worn for many events, fitting ladies of different ages and body shapes while embracing the diversity of women.
Starting an international career in the banking industry, Anna faced difficulties to find outfits for modern ladies with an active social life that were appropriate both for work and after-hours socializing. Living and working all over Europe and the United States she noticed the same thing: women needed a greater range of garments that matched the business-savvy style and cocktail-hour elegance.
Anna’s inspiration to become a designer was born from this need, which became a passion she pursued to launch her own eponymous brand of “Day-to-Night” Outfits. Anna’s designs are clean, elegant, and versatile, conveying the relaxed confidence that working women have earned. Her aim is to provide busy women of all ages and body shapes with garments that support the variety and richness of everyday life while subtly underscoring their femininity.
Her short dresses have become the most popular examples of this ethic, made of natural viscose satin fabric for a soft gentle touch of the body, feeling as good as their luxurious silky appearance to the eye of admirers. They have also proven to be durable, easily washable, and lasting for many seasons thus encouraging moving to a more sustainable lifestyle.
Anna believes that all women should feel confident on their own unique terms, without feeling the need to bow down to impractical demands or extrinsic standards of beauty. She believes just as strongly that fashion should be pursued in harmony with nature. All her pieces are produced ethically and sustainably from fabric sourced from European producers.
Vienna, Austria
